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FLAGSHIP PRODUCT
The Cooler ThatFloats.
Made from EVA foam. Not Styrofoam. Not plastic. The FOAM Cooler keeps ice cold for adventures, weighs almost nothing, and yes, it absolutely floats.
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AS SEEN ON TV
Featured onShark Tank.
We took FOAM to Shark Tank and proved the world needed a better cooler. Now at REI and major retailers nationwide.
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JUST LAUNCHED
Carry FridayEverywhere.
The FOAM Anywhere Tote — built from the same EVA foam as our coolers. Lightweight. Waterproof. Two sizes: Big Friday and Mini Monday.
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COMPLETE THE SET
Gear Up forEvery Day.
Shoulder straps, replacement lids, tees, and hats. Everything you need to get the most out of your FOAM. Free shipping on all orders.
Tough where it counts.
Built for your best days.
FOAM coolers are made from EVA foam — a unique balance of flexibility, durability, and buoyancy that traditional coolers can't match. By removing hard plastic bulk and flimsy fabric construction, we created a cooler that's easier to carry and tougher in real use.
- It actually floats — toss it in the lake and it comes right back.
- Keeps ice 24+ hours — EVA foam insulates exceptionally well.
- Featherlight — a fraction of the weight of hard-sided coolers.
- Recyclable — we have a take-back program when you're done.
Shop FOAM.
The FOAM Tote.
FOAM follows the fun
Built to keep weekend vibes rolling all week long. Same EVA foam, new form. Waterproof, flexible, and ready for wherever Friday takes you.
Free shipping · In stock now
Featured on Shark Tank.™
Chad and David took FOAM to Shark Tank and proved the world needed a better cooler. Built from EVA foam — not Styrofoam — and now available nationwide at REI and major retailers.
Featured by brands you trust
FOAM follows the fun.
Real customers, real wonder. See how FOAM goes wherever Friday does.
Meet the FOAM Family
Why EVA Foam?
Not Styrofoam. Not plastic. Not just a bag. EVA foam delivers everything a cooler should — and nothing it shouldn't.
Learn More →Made from EVA foam.
Not Styrofoam.
The same material used in premium athletic footwear. Flexible, durable, insulating, and ready for the water. We reinvented the cooler from the ground up.
