★★★★★
Not too big, not too small, and it actually floats. I've taken it to the lake, the beach, and tailgates — it handles them all.
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FLAGSHIP PRODUCT
The Cooler ThatFloats.
Made from EVA foam. Not Styrofoam. Not plastic. The FOAM Cooler keeps ice cold for adventures, weighs almost nothing, and yes, it absolutely floats.
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AS SEEN ON TV
Featured onShark Tank.
We took FOAM to Shark Tank and proved the world needed a better cooler. Now at REI and major retailers nationwide.
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JUST LAUNCHED
Carry FridayEverywhere.
The FOAM Anywhere Tote — built from the same EVA foam as our coolers. Lightweight. Waterproof. Two sizes: Big Friday and Mini Monday.
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COMPLETE THE SET
Gear Up forEvery Day.
Shoulder straps, replacement lids, tees, and hats. Everything you need to get the most out of your FOAM. Free shipping on all orders.
1 / 4
EVA foam · Run over by a Jeep · Still standing.
Coolers, reimagined.
Tough where it counts.
Built for your best days.
FOAM coolers are made from EVA foam — a unique balance of flexibility, durability, and buoyancy that traditional coolers can't match. By removing hard plastic bulk and flimsy fabric construction, we created a cooler that's easier to carry and tougher in real use.
- It actually floats — toss it in the lake and it comes right back.
- Keeps ice 24+ hours — EVA foam insulates exceptionally well.
- Featherlight — a fraction of the weight of hard-sided coolers.
- Recyclable — we have a take-back program when you're done.
The Collection
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Shop FOAM.
New Arrival
The FOAM Tote.
FOAM follows the fun
Built to keep weekend vibes rolling all week long. Same EVA foam, new form. Waterproof, flexible, and ready for wherever Friday takes you.
Material
EVA Foam
Waterproof
100%
Strap
Adjustable
Shipping
Free
$90
Free shipping · In stock now
Big Friday (L)
Mini Monday (M)
As Seen On TV
TANK · AS SEEN ON TV
Featured on Shark Tank.™
Chad and David took FOAM to Shark Tank and proved the world needed a better cooler. Built from EVA foam — not Styrofoam — and now available nationwide at REI and major retailers.
REI
Available in store
QVC
As seen on
1,200+
Reviews
Featured by brands you trust
Lifestyle
FOAM follows the fun.
Real customers, real wonder. See how FOAM goes wherever Friday does.
PRODUCT FAMILY
Meet the FOAM Family
REAL REVIEWS
What the FOAM Family is saying.
4.9
★★★★★
I'm used to lugging around a 20-pound hard cooler. The FOAM is under 5 pounds empty and still keeps ice for a full day. Game changer.
★★★★★
The Big Friday is my new beach and errand bag. Structured enough to stand up, waterproof enough that sandy shoes don't worry me anymore.
The Material Difference
Why EVA Foam?
Not Styrofoam. Not plastic. Not just a bag. EVA foam delivers everything a cooler should — and nothing it shouldn't.
Learn More →Made from EVA foam.
Not Styrofoam.
The same material used in premium athletic footwear. Flexible, durable, insulating, and ready for the water. We reinvented the cooler from the ground up.
Actually Floats
24+ Hours Cold
Very Light
100% Recyclable